When to choose direct marking over labeling for case coding: 3 real-life examples We’ve previously covered when you should choose automated labeling over direct marking here, so now let’s look at the other side. Virtually all secondary packaging requires some form of marking, whether brand logos and graphics, barcodes for traceability, or large human-readable text…

The most important case coding trends in 2024 Every time you think you have your packaging process down to a fine art, something changes in the blink of an eye. Whether it’s emerging technologies, shifting consumer preferences, new regulations or something else, you need to pay attention to the changes if you want to keep…

5 ways serialized QR codes can lift your product + how to add them to your packaging QR codes are everywhere. Menus, milk cartons, billboards, and even Super Bowl ads have them. In 2020, 70.6 million smartphone users in the U.S. scanned quick response codes, according to Statista, which jumped to 88.9 million by 2022…

Making a Name for Yourself: Efficient Wood Marking Solutions Boost Branding By Kevin Havre Every builder, contractor, and home renovator consumer is familiar with the sight of wood products with smeared, illegible, or faded marks. But what does that say about the brand? Just as a wine bottle label tells you about the quality of…

Why you need to consider centralizing marking control — it’s easier than you think Do you have control of marking and coding across your whole operation? If the answer is no, you are missing out on serious benefits to your bottom line. Marking and coding hold an essential place on the factory floor. Every mark…