Close up of label on box.

Labeling vs. Marking

When should you choose labeling over printing for product and case coding? Accurate and reliable product identification is essential for product and case coding. But what’s the best way to get the information onto the packaging? Should you choose labeling or marking? Looking at dollars alone, directly printing marks on case is generally the most…

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Don’t Just Slap a Label On It!

The top 6 things to look for in an automated print and apply labeling system So many labelers, so little time to choose one for your production line. Here are the top six things to look for when digging into print and apply labeling solutions for your operation. If you want to drive efficiency on…

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On the Mark #21

Marking as a Marketing Tool, Reshoring the Metal Industry, and ERP for SMB Catching up on interesting news and innovations in production, packaging and more  The “4 Ps” of marketing are no longer enough to present your brand in the best light Just ask anyone in your marketing department what the “4 Ps” are, and…

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Q&A: Marco Wishart

New Matthews Marking Systems General Manager Marco Wishart puts focus on seamless customer interactions, driving innovation Following the recent transition of the previous leadership team to expanded roles within Matthews International, Marco Wishart has joined Matthews Marking Systems as senior vice president and general manager of product identification and strategy. An electrical engineer by training,…

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Q&A: GS1’s Steven Keddie on the Transition to 2D Barcodes

From better consumer engagement to more granular inventory management, the move to 2D barcodes points to a brighter future The familiar 1D barcode we’ve know for decades is transitioning to next generation 2D barcodes, as detailed in our post making way for 2D marks. This transition will unlock exciting new use cases and bring much-needed…

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